Meet the passionate riders who represent the Kafitt Australia family. Our ambassadors embody the spirit of cycling — dedication, performance, and style.
Born in 1968 in Vasastan, Stockholm, Sweden, Freyja has built her life around health, resilience and the outdoors.
After marrying her husband, Nils, in 1987, the couple welcomed their son Erik in 1989. In 1992, Freyja qualified as a Personal Trainer through the National Personal Training Institute in Stockholm, beginning a career dedicated to helping others achieve healthier, more active lives.
Following the loss of her husband in 1997, Freyja made the courageous decision to move to Australia in 1998 for a fresh start. She settled in Beenleigh, Queensland, where she established herself as a respected personal trainer, working with a diverse range of clients, including several well-known personalities.
In 2024, Freyja relocated to Victoria, where she continues to coach private clients while embracing the region's outstanding cycling culture.
Away from work, Freyja is happiest on two wheels. She enjoys long endurance rides with her close friend Bianca, while solo gravel rides through the bush provide the peace and perspective that first drew her to Australia's outdoors. Her philosophy is simple: fitness should enrich your life, not define it.
As a KAFITT Australia Ambassador, Freyja represents perseverance, healthy living and the belief that it's never too late to begin a new adventure.
Born in 1997 in Novosibirsk, Russia, Irina developed a passion for sport from an early age. Growing up in a country where talented young athletes are encouraged to pursue excellence, she quickly found herself immersed in cross-country mountain biking and competitive ice skating. While she enjoyed the challenge of competition, it was the freedom of riding through nature that became her greatest passion.
Seeking a more relaxed lifestyle and new opportunities, Irina made the move to Melbourne, Australia in 2017. She quickly fell in love with the city's vibrant outdoor culture, appreciating its ever-changing weather—a little warmer than the Siberian winters she grew up with, but still offering the variety she enjoys.
Today, Irina balances her time between mountain biking, strength training and exploring Victoria's extensive trail network. While she currently rides for enjoyment and fitness, she hopes to return to competitive cross-country racing in the future.
As a KAFITT Australia Ambassador, Irina represents determination, quiet confidence and the belief that the best rides are the ones that challenge both body and mind.
Born in 1990 in Melbourne, Australia, Lusine is the daughter of Armenian parents who migrated to Australia in the early 1970s in search of new opportunities and a better life. Growing up in Mulgrave, in Melbourne's south-eastern suburbs, she was raised with a strong sense of family, community and appreciation for the opportunities Australia had provided.
Sport was always a part of Lusine's life. While she enjoyed participating in school athletics and recreational activities, she was never driven by competition. For her, staying active has always been about enjoying the experience, feeling healthy and spending time outdoors rather than chasing results.
Cycling has remained a constant throughout her life. Whether it's a relaxed ride along Melbourne's extensive bike paths or a casual gym session to maintain her fitness, Lusine believes that an active lifestyle should be enjoyable and sustainable. She takes pride in looking after herself and values fitness as an important part of everyday wellbeing.
In 2021, Lusine met fellow KAFITT ambassador Irina Volkova, and the two quickly became close friends. They regularly ride together, although Lusine is more interested in the scenery and conversation than racing to the finish line. For her, cycling is about friendship, balance and enjoying the journey.
As a KAFITT Australia Ambassador, Lusine represents balance, positivity and the belief that fitness is about living well, building lasting friendships and making the most of every ride.
Bio for Ambassador 4 — share their cycling background, achievements, and what they love about Kafitt.
Bio for Ambassador 5 — share their cycling background, achievements, and what they love about Kafitt.
Bio for Ambassador 6 — share their cycling background, achievements, and what they love about Kafitt.
Bio for Ambassador 7 — share their cycling background, achievements, and what they love about Kafitt.
Bio for Ambassador 2 — share their cycling background, achievements, and what they love about Kafitt.
Bio for Ambassador 3 — share their cycling background, achievements, and what they love about Kafitt.
Bio for Ambassador 4 — share their cycling background, achievements, and what they love about Kafitt.
Bio for Ambassador 5 — share their cycling background, achievements, and what they love about Kafitt.
Bio for Ambassador 6 — share their cycling background, achievements, and what they love about Kafitt.
Bio for Ambassador 7 — share their cycling background, achievements, and what they love about Kafitt.
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